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Bath & Body Works Welcomes Maurice Cooper as Chief Customer Officer

Cooper is an award-winning marketer and proven brand-building executive with a track record of driving growth at Fortune 500 companies.

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By: Jamie Matusow

Editor-in-Chief

Bath & Body Works, Inc. (BBW) has appointed Maurice Cooper as chief customer officer. In this newly created role, Cooper will be responsible for executing a comprehensive strategy to strengthen and elevate the brand, including growing and retaining its customer base through “the development of a personalized, connected and compelling end-to-end customer experience.”

According to BBW, Cooper is an award-winning marketer and proven brand-building executive with a track record of driving growth at Fortune 500 companies. He joins Bath & Body Works from Target Corporation where he most recently served as senior vice president, marketing – guest and brand experience and was responsible for overseeing all omnichannel traffic and developing and executing brand, category and promotional marketing. 

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